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Your community already runs.
Let's get more of them into the store.
Three summer missions. Zero events to host. One measurable return: people walking into Gammel Kongevej 47.
Community isn't new to Distance.
It's the whole point.
Distance was never built to be just a shop that sells shoes. Storytelling, events, and community are the brand, not a marketing add-on to it. Distance Racing, the run crews, the Instagram following: all of that already exists. What's missing isn't community. It's a way to see which of those people actually walk into the store because of it.
Engagement is easy to see.
Store visits aren't.
Instagram followers, run crew attendees, and paying customers are three different lists that never talk to each other.
Three missions this summer.
One goal: get them in the door.
No events to plan, no staff needed on-site, no logistics for Distance. Each mission is a simple running challenge inside the CYKOM app, curated to your Copenhagen community. Every finisher earns a reward that can only be redeemed in the CPH store. That's the whole mechanism: digital effort, physical payoff.
Curated to Denmark to start. Built to scale to your other stores whenever you want it to.
One habit.
Three steps up.
A daily running habit that ramps up each month, from one easy kilometer a day in July to a real habit by September.
Run at least 1 km every day in July. The easiest possible entry point, built to get people into the habit.
Step it up to 2 km every day in August.
Close out the season at 3 km every day in September.
Grand prize and finisher reward for each mission are defined by Distance. CYKOM builds, runs, and tracks the mission. Consider scaling the reward with the difficulty, since September asks a lot more of people than July.
How it drives store traffic.
The reward only works if you walk into the store: every finisher reward is redeemable exclusively at Gammel Kongevej, so the redemption itself is the real proof point of who this actually reached. And we don't just build the mission and wait, we push people into it. Each mission goes out as a featured mission to our 7,000-person newsletter, with a targeted push to our 5,000 users in Copenhagen specifically.
Manage. Monitor. Monetize.
Clear division.
No lock-in.
- · Grand prize per mission
- · Finisher reward / voucher
- · Local promotion via your own channels
- · Voucher honoring in-store
- · Platform and app
- · Mission setup & execution for all 3 missions
- · Featured placement in CYKOM's newsletter (7,000 recipients)
- · Targeted push to CYKOM's 5,000 Copenhagen users
- · Dashboard and full reporting
Distance covers the cost of prizes and rewards directly, since you already know what motivates your community better than we do.
Cancel anytime. No contract beyond the pilot.
You'll know exactly what this bought you.
At the end of the pilot, you'll have a real answer to a question you can't currently answer: did this get people into the store.
Timeline
Short call to confirm mission names, dates, and prizes with William (and France, if needed).
Mission 1, "1K a Day," goes live in the CYKOM app for July.
Mission 2, "2K a Day," steps up the daily habit.
Mission 3, "3K a Day," closes out the pilot.
Full review: participants, finishers, in-store redemptions, and the case for scaling to more missions or more stores.
Let's get your community into the store.
Three missions. EUR 1,000. One clear number to look at by the end of summer.
